End-To-End Research
Metric Lab - We help companies create product experiences and brand loyalty through consumer insight

We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.

Latest News

  • The Value of Education in Research and Human Factors

    Jul 12

    One of the strengths of the UX industry is the diversity of the people in the field. This diversity ensures variety in the perspectives UX professionals contribute to the design of a product. Read More »

  • So, You Want to Do User Research: Characteristics of Great Researchers

    Jun 7

    One of the best things about user research is that anyone can do it. On the other hand, it takes real commitment and a lot of personal development to do user research well. Read More »

  • Navigation Usability Study – A Success Story

    Jun 2

    In the beginning of 2010, Metric Lab conducted a study on a new navigation feature for Microsoft’s Bing™ for mobile app. The study sought to understand how people interact with navigation systems while driving an automobile. Read More »

  • Enhancing User Research with Emerging Technology

    May 14

    As technology evolves and new gadgets and electronics emerge in the marketplace, our options for the use of technology in conducting our user research continue to expand. Read More »

  • Dealing with Risky and Safe Assumptions

    Apr 6

    This article was first published on uxmatters.com

    One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major Read More »

  • The Do’s and Don’ts of Usability Testing

    Mar 11

    Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. Read More »

  • Taming the Elephant in the Room: Brand Perception and Bias

    Feb 8

    I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »

  • Research Is Communication

    Jan 4

    When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »

  • Research Logistics: A Crash Course for Designers and Stakeholders

    Dec 24

    With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »