End-To-End Research
Metric Lab - We help companies create product experiences and brand loyalty through consumer insight

We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.

Latest News

  • Usability for Mobile Devices

    Sep 7

    The mobile space is the new Wild West of technology. Much like the Web during the 1990s, mobile is the new domain at the forefront of innovation. Users are discovering new capabilities, integrating them with their daily lives, and experiencing new interaction models. Read More »

  • Creative Ways to Use Unmoderated User Research

    Aug 12

    Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations. Read More »

  • The Value of Education in Research and Human Factors

    Jul 12

    One of the strengths of the UX industry is the diversity of the people in the field. This diversity ensures variety in the perspectives UX professionals contribute to the design of a product. Read More »

  • So, You Want to Do User Research: Characteristics of Great Researchers

    Jun 7

    One of the best things about user research is that anyone can do it. On the other hand, it takes real commitment and a lot of personal development to do user research well. Read More »

  • Navigation Usability Study – A Success Story

    Jun 2

    In the beginning of 2010, Metric Lab conducted a study on a new navigation feature for Microsoft’s Bing™ for mobile app. The study sought to understand how people interact with navigation systems while driving an automobile. Read More »

  • Enhancing User Research with Emerging Technology

    May 14

    As technology evolves and new gadgets and electronics emerge in the marketplace, our options for the use of technology in conducting our user research continue to expand. Read More »

  • Dealing with Risky and Safe Assumptions

    Apr 6

    This article was first published on uxmatters.com

    One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major Read More »

  • The Do’s and Don’ts of Usability Testing

    Mar 11

    Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. Read More »

  • Taming the Elephant in the Room: Brand Perception and Bias

    Feb 8

    I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »