End-To-End Research
Metric Lab - We help companies create product experiences and brand loyalty through consumer insight

We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.

Latest News

  • Planning User Research Throughout the Development Cycle

    Dec 28

    Last month, we talked about ways that user research can go wrong. This month, we’ll discuss how research planning can reduce costs and decrease the time it takes to perform user research. Read More »

  • Getting Good Intel: How User Research Can Go Wrong

    Nov 21

    As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. This month we’ll explore this belief and its possible consequences in depth. Read More »

  • Research Guidelines You Won’t Find in a Textbook

    Oct 18

    We meet a lot of people who do user research, but don’t have a research background or extensive training in research. Sometimes they are UX designers or graphic artists at a company that doesn’t have researchers. Read More »

  • Recruiters—Your Best Friends When Conducting Research

    Sep 13

    Research is all about people, so it’s important to find the right people when you’re conducting user research. Whenever you’re trying to get accurate data about a product through a study such as a focus group, usability test, or expert interview, Read More »

  • The Challenge of Targeting Late Adopters

    Aug 8

    We’ve met with several startups recently that are targeting market segments in which there is a lot of room for growth. Some of these are representative of segments that are showing rapid adoption of more advanced technologies like smartphones and tablets. Read More »

  • Do’s and Don’ts for Focus Groups

    Jul 6

    Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. Read More »

  • The Myth of the One-Way Mirror

    Jun 9

    Since the early 1970s, professions such as user experience, market research, advertising, and law enforcement have been using rooms that have one-way mirrors—like the one shown in Figure 1—to enable direct observation of research participants—and suspects. Read More »

  • This Is Not Just a Test—It’s Primetime

    May 15

    When engaging in any form of product usability test, there are certain very important guidelines to keep in mind. One guideline that user researchers commonly overlook is testing with a version or mockup that is free of glitches, bugs, or known errors. Read More »

  • How Zelda Paved the Way for Zynga

    Apr 7

    Many of us remember playing Atari and Nintendo games growing up. If you asked any thirty-something about what it was like to grow up as the video-game industry evolved, you would probably Read More »