About
“We perform user research to help companies create Product Experiences and Brand Loyalty”
Our goal is to provide our customers with the consumer insight needed to create rich, emotional product experiences for their consumers. Our customers include but are not limited to consumer electronic, web, and mobile application companies.
Bryan McClain
Co-Founder and Managing Partner at Metric Lab, San Francisco Bay Area
Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab in 2005 with the vision of helping clients truly understand their consumers and design products that are user-centered. Bryan’s background stems from rigorous academic and industry experience which includes a BA and MA in experimental psychology and over eleven years experience in user-centered research and design.
Bryan is a published author with several magazine articles, academic journal articles, and web periodical articles to his name. He has also acquired a U.S. patent and registered trademark for concepts that he has developed. Bryan has led research projects for companies like eBay, Kodak, Microsoft and BAE Systems and enjoys helping drive technology to the next level through innovative research and design. Bryan lives in Foster City, California and enjoys surfing, mountaineering, and kayaking.
Demetrius Madrigal
Co-founder and Director of Research at Metric Lab, San Francisco Bay Area
Demetrius truly believes in the power of research, when it is done well. With a background in experimental psychology, Demetrius performed research in the University setting as well as NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan U. McClain. At Metric Lab, Demetrius enjoys innovating with powerful research methods on exciting projects ranging from consumer electronics with companies like Microsoft or Kodak, to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools that make research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.