Blog
The Do’s and Don’ts of Usability Testing
Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. Read More »
Taming the Elephant in the Room: Brand Perception and Bias
I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »
Research Is Communication
When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
Research Logistics: A Crash Course for Designers and Stakeholders
With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »
What designers and researchers can learn from hostage negotiators
It’s 2 a.m., and a call comes across the radio that a young man with a gun has barricaded himself and his mother in his home. No shots have been fired, and little communication has been established between the man and police officers outside. Read More »