Process
Custom Research Design
Metric Lab uses a research process that utilizes a combination of custom research design and advanced communication skills to obtain optimum user data. Our consultants have formal research training and will work closely with you to fully understand your goals and needs to design a custom research solution.
Advanced Communication Skills
All Metric Lab consultants have undergone advanced communication training that allows us to connect to research participants and understand their experience. We pride ourselves in our ability to tap into a person’s emotional experience and translate that experience into design direction.
Teamwork Model
Rather than simply provide a report, we prefer to integrate with design teams, collaborating directly with designers, artists, and engineers by acting as user advocates.
Focus on the User
We remain constantly focused on people and their experiences with design. We understand that brand loyalty is formed with a product that connects with them through an emotional experience.
Engagement Process
- Understand project and research goals
- Create a research plan to address goals
- Conduct research with options for stakeholder observation
- Present findings and collaborate with design and development team