http://metric-lab.com We help companies create product experiences and brand loyalty through consumer insight Mon, 12 Jul 2010 18:01:05 +0000 en hourly 1 http://wordpress.org/?v=abc http://metric-lab.com/safeways-new-brand-the-market/ http://metric-lab.com/safeways-new-brand-the-market/#comments Tue, 08 Sep 2009 22:40:56 +0000 admin http://metric-lab.com/?p=81 Safeway is tackling the urban grocery market with their new brand “The Market.” With fresh produce, a broad wine selection, a butcher shop and all the other accoutrements one would expect from a suburban supermarket, packaged in a compact style reminiscent of an urban corner market. Safeway seems to be targeting urban consumers with a new brand and new experience that includes urban touches like in-store and on-the-street seating associated with the internal coffee shop, sushi bar and deli complete with 21st century touches like touchscreen menus and ordering and free wifi. The entire store has a great look and feel with excellent space design by WD Partners. The store accomplishes long sight lines despite the compact space, excellent merchandising and a very clean interior as well as very friendly service. While perusing the store I had no less than three smiling faces in uniform asking if there was anything that they could help me with. Safeway seems to be making a major investment in a new type of experience for different consumers, initial impression suggest they’ve hit a home run.

]]> http://metric-lab.com/safeways-new-brand-the-market/feed/ 2