I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »
Communication
Research Is Communication
Jan 4, 2010When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
How to Listen to the User and Hear the Experience
May 23, 2009When someone is speaking, do you think about what the other person is saying, or do you think about what you are going to say next?
At ActiveComm Labs, we are big believers in communication and what it can do to improve research. Our background in both user experience research and communication has allowed us to harness the experiences of our users and provide the most accurate feedback to our clients. Our background in communication includes many years of research and training with hostage negotiators across the country. Through this training we learned the skills and techniques that negotiators use to resolve crisis situations and how to apply them in a research setting. We consider Active Listening to be one of the key components of an overarching method that we call Active Observation®. Active Observation® is a synthesis of Active Listening skills, influencing techniques and advanced observation of non-verbal communication such as facial expressions and body language to generate a deep and dynamic understanding of an individual. Read More »