When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
Contextual Interviews
Research Is Communication
Jan 4, 2010Contextual Interviews and Ethnography: Two Different Types of Home Visits
Sep 11, 2009It’s important to make a distinction between these two different research methodologies and the kind of data you get from each. Both involve visiting a participant in their homes or other environments but they are distinctly different. Read More »