I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »
Design
Research Is Communication
Jan 4, 2010When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
Research Logistics: A Crash Course for Designers and Stakeholders
Dec 24, 2009With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »
Designing with Community in Mind
Sep 10, 2009
A few days ago Foster City (located in Silicon Valley) opened its new synthetic soccer field after six months of hard work. It’s one of the most beautiful soccer fields I have ever seen. Read More »
Designing for Prevention
Aug 21, 2009
I was in San Francisco yesterday and I noticed some spike railing on a street level window sill. Read More »
Designing with People in Mind
Aug 13, 2009
I was out for walk during lunch in downtown SJ and I was happy to see families enjoying the water fountain area setup for their enjoyment on these hot afternoons. Read More »
Solving Business Problems Through Design: A Visit to Rickshaw Bagworks
Jun 21, 2009
Mark Dwight, the founder, CEO, and sole investor in Rickshaw Bagworks seems blessed with the ability to speak inexhaustibly about the messenger bag industry. Read More »