With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »
Ethnography
Contextual Interviews and Ethnography: Two Different Types of Home Visits
Sep 11, 2009It’s important to make a distinction between these two different research methodologies and the kind of data you get from each. Both involve visiting a participant in their homes or other environments but they are distinctly different. Read More »