I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »
Gathering User Data
Research Is Communication
Jan 4, 2010When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
Research Logistics: A Crash Course for Designers and Stakeholders
Dec 24, 2009With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »
Variations in Gathering User Data
Jun 16, 2009
I had the great pleasure of witnessing two of my fellow researchers describe their research processes at last Tuesday’s session of BayCHI. These researchers were Kate Rutter of Adaptive Path and Steve Portigal of Portigal Consulting. Read More »