I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on. Read More »
Innovation
Research Is Communication
Jan 4, 2010When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services. Read More »
Research Logistics: A Crash Course for Designers and Stakeholders
Dec 24, 2009With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect. Read More »
Revolutionary Innovation: The Power of New Media
Jul 2, 2009
Over the past couple weeks I followed the election in Iran and the subsequent protests. I was struck by something that made this uprising different those that I had seen before. Read More »