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Metric Lab

We help companies create product experiences
and brand loyalty through consumer insight.

We help companies create product experiences
and brand loyalty through consumer insight

End-To-End Research

We support product design from inception to market and beyond. We employ a variety of research approaches ranging from market research like ethnography and contextual inquiries to product testing like usability and competitive benchmarking. We even perform human factors and ergonomic evaluations. Metric Lab has the research capabilities to meet your every need.

Latest News

How to Know When Your Product Is Going to Fail
Jun 25

A primary purpose of UX research is risk mitigation. When we perform research we often look for indicators that let us know whether we are on the right or the wrong track with product development—and, if we’re on the wrong track, how we can get back on the right track. Read More »
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Ahead of the Curve: Technology Trends and the Human Experience
Mar 11

With the arrival of the new year, we’ve been paying attention to some new trends that are coming to fruition. Many of them are technological trends, but some are interesting social trends. Read More »
Planning User Research Throughout the Development Cycle
Dec 28

Last month, we talked about ways that user research can go wrong. This month, we’ll discuss how research planning can reduce costs and decrease the time it takes to perform user research. Read More »
Getting Good Intel: How User Research Can Go Wrong
Nov 21

As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. This month we’ll explore this belief and its possible consequences in depth. Read More »
Research Guidelines You Won’t Find in a Textbook
Oct 18

We meet a lot of people who do user research, but don’t have a research background or extensive training in research. Sometimes they are UX designers or graphic artists at a company that doesn’t have researchers. Read More »
Recruiters—Your Best Friends When Conducting Research
Sep 13

Research is all about people, so it’s important to find the right people when you’re conducting user research. Whenever you’re trying to get accurate data about a product through a study such as a focus group, usability test, or expert interview, Read More »
The Challenge of Targeting Late Adopters
Aug 8

We’ve met with several startups recently that are targeting market segments in which there is a lot of room for growth. Some of these are representative of segments that are showing rapid adoption of more advanced technologies like smartphones and tablets. Read More »
Do’s and Don’ts for Focus Groups
Jul 6

Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research. Read More »
The Myth of the One-Way Mirror
Jun 9

Since the early 1970s, professions such as user experience, market research, advertising, and law enforcement have been using rooms that have one-way mirrors—like the one shown in Figure 1—to enable direct observation of research participants—and suspects. Read More »